Mitra Creative Business Technology | IT Marketing Services

Demand: “WHO, not What”

In today’s marketplace, your prospects and clients, when making decisions to purchase technology products, services and other related solutions, are not focused on technologies, they are seeking to address unique business challenges.
Therefore, the solutions that you provide should be designed to resolve Critical Business Issues (CBIs) for specific industries, for areas of specialization within those verticals and for business orientation (size, revenue, growth expectations, etc.).

Mitra Creative’s team has decades of experience in positioning technology companies – including Hardware and Software Manufacturers, Distributors, Integrators/VARs and Manufacturer and Distributor Channel Teams – to speak the specific business language of their prospects and clients.

We position your marketing communications not to tell your story but to articulate that you provide real solutions for the IT business issues within the Financial Services, Healthcare, Government, Transportation, Retail, Education, Advertising/Media, Real Estate, Energy, Manufacturing and countless other industries and subsectors.

In addition to producing websites, other interactive presentations, Web 2.0 applications, print media and public relations that leverage the client focus above, we build scripted, while real-world Demand Generation campaigns that speak to the business issues of your prospects and clients. We tie these campaigns to intelligent reports that show traffic patterns of website visits and interest in your solutions—bringing this information into your CRM systems and more for follow up by your Sales teams.

In the technology field, you will always face competition against similar, sometimes less expensive, faster-to-market, more feature-rich technology solutions, larger and more responsive service teams and even your own internal definition of what you do and who you serve.

We help you to establish your uniqueness.
We gear even the simplest and most generalized of services or product offerings – all the way to the most complex of IT business solutions – to a unique relationship between you and your client.
The communications that we produce confirm that your relationships with your clients are focused specifically on their real world needs and your client-specific knowledge of how to address them.

The principal goal of IT business solutions providers, VARs and custom software development firms is to provide personalized, industry and specifically client-knowledgeable consultation and the best possible single and multi-platform IT solutions to your clients.
So that you can offer these services, you maintain indispensable relationships with the world’s leading manufacturers of technologies and distributors.
We help you to develop communications that maintain the consultative nature of your relationships with your prospects and clients while demonstrating the proper centricity with your manufacturer and distributor partners.