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• Strategy
• Solutions

Communications and Brand Strategies

• Brand development—new branding; rebranding/uplift
• Vertical industry marketing strategies
• Trade show and event strategy
• Marketing budget development
• Product/solution marketing strategy
• Channel marketing strategy

Interactive Media Production/Design

• Brand design
• Web site design/development
• Microsite ( "Mini Site ") design/development
• Digital video and motion graphic design/development/implementation
• Web 2.0/blog design/social networking development/implementation
• Interactive and static banner ad design/development

Demand Generation

• Campaign building—getting your Sales teams qualified leads
• Phone script development
• Provision of business-intelligent calling personnel with extensive backgrounds in IT sales and marketing and in specific vertical business disciplines
• Lead list acquisition and/or management/scrubbing
• Intelligent tools that track campaign performance—from website traffic through intelligent reports on campaign activities/follow up
• Creation of data workflows from our reports to your CRM system (Microsoft CRM, Salesforce.com, FrontRange Goldmine, ACT, TigerPaw, etc.)
• Intelligent HTML mail and landing page campaigns with full reporting (open rate, bounce rate, clickthroughs and much more)

MDF Program Alignment

• Assist IT Business Consultancies, VARs, Custom Software Development firms in the negotiation, leveraging and implementation of MDF accrual programs and placement commitments with key Partners
• Build ROI studies/cost justifications for interactive marketing, SEO and demand generation programs

Syndication and Search Marketing

• Search engine-readiness strategies (producing highly relevant, optimized web sites)
• Search Engine Optimization—development of keyword patterns that ensure closer alignment with Partners, clients, and others
• Traffic pattern development—traffic from partner sites; internal page traffic
• RSS and other syndication strategies
• Google AdSense and Yahoo! Overture advertising strategies and keyword development

Technology

• eCommerce integration
• Content Management System (CMS) integration—proprietary CMS, “open” CMS, WordPress, Dupal and more
• Executive, sales and engineering/professional services Portal and Dashboard design
• Relational database design/implementation
  

Communications

• Sales communications
• Advertising communications
• Public relations
• Press release writing and distribution strategy
• International communications (multiple language translations)

Print Media

• Marketing collateral
• Print advertising
• Direct mail
• Stationary products

Trade Shows and Events

• Trade show and event strategy—focused campaigns, which shows/events to attend, ROI
• Trade show booth design and sourcing
• Promotional item design and sourcing